Lonely Planet Review

Easygoing owner Mohammed and his smart staff provide warm, relaxed Moroccan hospitality and all the perks a weary traveller could want: prime location, in-house hammam, double-decker roof terraces, and spotless rooms with real character. Jnane Mogador is such excellent value for money that it's busy year-round, so you'll need to book weeks in advance.

This large 19th-century riad (mud-brick courtyard mansion) has been restored with the utmost care and all the classic Southern Moroccan decor details: pretty zellij (mosaic) courtyards, tataoui (criss-crossing Berber wood-beam pattern) ceilings, handsome wooden doors with brass fittings, and the obligatory bright, stripey Berber carpets and sabra (cactus-fibre) coverlets. Despite having 17 rooms, the vibe is relaxed, intimate, and social rather than teeming with activity - this is the budget hotel of choice for cute young couples and gregarious vacationing diplomats. There are also some great facilities, especially the hammam with massage rooms (and his and hers masseurs), a terrace restaurant serving some good Moroccan food and a free internet terminal.